Franchising Exploration Announcement

—- AN ANNOUNCEMENT, NOT AN OFFERING FROM CEO SHAUN CHARLES 8/22/2026

We’re deciding whether to franchise Beacon

After eighteen years building a senior care agency across seven Bay Area counties, we’re evaluating whether the model should travel. Before we spend a year and a lot of money finding out, we’d like to know if anyone actually wants to build one.

—- READ THIS FIRST

Our goal is to drive growth through the lens of the customer experience

By building a home care community of business innovators and leaders, we are exploring opportunities at the intersection of collaboration and insight to enhance customer satisfaction and achieve growth.

We’re exploring bringing an unparalled opportunity & vision

Beacon is not selling franchises. There is no franchise, no disclosure document, no fee schedule and no territory available for purchase. We are gathering interest to help us decide whether to build a franchise program at all. Nothing on this page is an offer, and we will not accept money, applications or deposits from anyone.

—- WHY WE’RE ASKING

Franchising is a serious commitment. We’d rather test it honestly.

Building a franchise program properly means legal registration, a disclosure document, training infrastructure and a dedicated support team — well before the first territory opens. We’re not going to start that unless there are real operators on the other end.

—- WHAT HAPPENS NEXT

The honest sequence

So nobody’s waiting on a call that isn’t coming. Each step depends on the one before it, and we may stop at any of them.

—- WHAT BEACON IS

The parts of this business we’d be handing over

Context, so you can judge whether it’s a model you’d want to operate. This describes how our own offices run today.

W-2 caregivers, not 1099 contractors

Every caregiver is a Beacon employee. It costs more up front and it’s the reason we retain staff, control quality, and don’t carry misclassification risk.

No hourly minimums

Most agencies won’t take a two-hour visit. We will. It wins the referral, and it’s how a light client becomes a full-time client a year later.

Recruiting as the core discipline

Caregiver supply is the binding constraint in this industry. Our sourcing channels, screening workflow and retention practices are the real asset.

California licensing and compliance

HCO licensure, caregiver registry requirements, background checks, training hours and documentation standards — systematized since 2008.

Local SEO and referral development

City-level content, review generation, and the discharge-planner and case-manager relationships that produce most of our client flow.

Payer diversification

Private pay is the foundation. We’re actively working long-term care insurance, VA programs and California’s CalAIM community supports.